January 19, 2010 ~ Riva Greenberg, Author of “50 Diabetes Myths Than Can Ruin Your Life”

Diabetes Living Today® radio program, provides listeners with education, inspiration and motivation to live healthy and well with diabetes. Whether you have diabetes or know someone who does Diabetes Living Today® radio program offers experience, insight, education and tips to manage life with diabetes. Through interviews, including “World Class” Research Scientist, physicians and people living with diabetes, living well tips and questions from the listening audience, host Kitty Castellini and Endocrinologist Dr. Joseph J. Fallon, Jr. are there every step of the way to offer guidance, advice, and most of all, support.

This week Kitty and Dr. Fallon will interview Riva Greenberg, author of “50 Diabetes Myths That Can Ruin Your Life and the 50 Diabetes Truths Than Can Save It and,  The ABCs Of Loving Yourself With Diabetes.   

Riva Greenberg

Having lived with type 1 diabetes for 37 years, Riva is committed through her research, writing and lectures to help others live an exceptional life, not despite having diabetes but because of it, using diabetes as a catalyst to create a healthier, happier, more meaningful life. Riva is the author of 50 Diabetes Myths That Can Ruin Your Life: And the 50 Diabetes Truths That Can Save It” and “The ABCs Of Loving Yourself With Diabetes.” Riva has conducted more than 140 interviews with people living with diabetes, family members and diabetes professionals to inform her work and research. Riva travels across the U.S. delivering educational/motivational presentations to fellow patients as a peer-mentor and coaches patients to achieve better health. Riva also writes a blog on her web site, diabetesstories.com.


Riva is a communications professional with over twenty-five years experience in advertising, marketing, branding and change communication. Riva has provided strategic communications consulting for major corporations, creating motivational health and financial campaigns, and organizational change communications for companies in turn-around.  Her clients have included: Bank of America, Booz Allen & Hamilton, Clarion, Epson, Federal Express, Hitachi, Juvenile Diabetes Research Foundation, Kaiser Permanente, Kenneth Cole, Kraft/General Foods, MetLife, National Service-Learning Partnership, Pitney Bowes, Pfizer and Sutter Health.

Riva has served as Director of Global Communications for Xceed Worldwide Group, Creative Director for Dentsu, Japan, one of the world’s largest advertising agencies and Creative Supervisor at Compton, Inc, New York City. In 2009 she was an advisor to Roche at their Diabetes Care Social Media Summit.


Distinctions: first place in the 2008 ‘Inspired by Diabetes Creative Expression competition’ sponsored by Eli Lilly and the International Diabetes Federation; the Gold Quill award from the International Association of Business Communicators; the ACE Award of Excellence for employee-relations communication and the Business Insurance Award of Excellence. Her first book,The ABC of Loving Yourself,” published by Random House, won the Australian Children’s Book of the Year award.


BA, Communication & Art, Magna cum Laude, SUNY at Buffalo. Riva has lived and worked in Copenhagen, Tokyo, Hong Kong and Sydney.


Riva serves on the Advisory Board of Mount Sinai’s and Methodist Hospital’s Diabetes Center in New York City and the editorial committee of the Juvenile Diabetes Research Foundation.

Photo Above:  Riva Greenberg

Listen to Diabetes Living Today® interview with Riva Greenberg

January 19, 2010 ~  Riva Greenberg, Author of “50 Diabetes Myths Than Can Ruin Your Life”