Lilly Diabetes/Disney Collaboration –the story

Once Upon a Time…

Lilly Diabetes, Disney Online and Disney Publishing Worldwide joined forces to launch an innovative collaboration combining Lilly’s deep understanding of diabetes with some Disney magic to inspiration, education and practical advice to families with children who have type 1 diabetes.

Together, they sought to bring magic to everyday moments.

Type 1 Diabetes Portal – As one of the many resources created, Lilly Diabetes and Disney Online launched a special online destination dedicated entirely to type 1 diabetes, available on the Disney Family website at, which:

o    Contains articles, videos and advice from caregivers raising kids with type 1 diabetes

o    Features topics like how to plan for vacations, sleepovers and extracurricular activities, as well as tips on how to talk to friends, teachers and coaches about type 1 diabetes

o    Includes content from dietitians, psychologists, nurses and everyday families

And a star was born within the Disney family.

Custom Publications – Lilly Diabetes and Disney Publishing Worldwide will launch a collection of custom books for children of various ages and stages of life with diabetes, focusing on the many aspects of childhood with type 1 diabetes, such as returning to school after diagnosis, going to birthday parties and playing sports. The books will be released over several years and made available through select doctors’ offices. The first book, part of the Mickey Mouse Clubhouse series:

o    Stars Coco—a charismatic and fun-loving monkey who has type 1 diabetes


They gave others a chance to share in the magic.

“Once Upon a Time” Contest – To spark a national dialogue about diabetes, Denise Jonas[1]—mother of the famed Jonas Brothers and caregiver of her son Nick, who was diagnosed with type 1 diabetes at age 13—teamed up with the collaboration to launch a contest. The Once Upon a Time Contest:

o    Asks parents and caregivers to submit an original written work inspired by their child’s experience with type 1 diabetes

o    Starts July 14 and remains open for entries through Nov. 30, 2011

o    The best entry, as determined by a panel of independent judges, will be featured online at, and the winning family will receive the opportunity to attend the 2012 children with DIABETES conference, Friends for Life, in Orlando

And they lived happily together, spreading magic to families everywhere.

For more information on the Once Upon a Time Contest, please visit

Behind the storyline.

The End.

Each year, more than 13,000 young people in the United States are diagnosed with type 1 diabetes.[2] For both the child and family, the challenges of living with diabetes can be daunting. Through the collaboration, the companies hope to provide an empowering message for caregivers and kids with type 1 diabeteschanging the focus from what they can’t do to what they can do.